At Big Catch, we firmly believe that entrepreneurs are the backbone of our nation and the driving force behind our economy. Today, we can see this happen in real time as the people who are starting businesses shape how our society operates in a post-pandemic world.
You can’t overstate the impact that the pandemic has had on consumers. It’s transformed the way we look at going to the grocery store, going out to eat, and having our food delivered to us. It’s reshaped how we look at going to the office versus working from home. It’s altered the way we shop in physical stores and online. But as everything continues to shift and settle, it's not giants like Amazon and Walmart that are coming up with solutions to the problems facing the world – it's the innovators.
One of the most significant challenges my clients faced during the pandemic was an unexpected one: Negotiating lease agreements with profit-driven landlords. The issue was a hot topic throughout California that impacted business owners across every industry. It was a tough time for everyone. People were struggling to provide for their families, businesses were shutting down, and yet landlords were levying liens on businesses, insisting on full rent payments despite the pandemic’s impact on foot traffic and sales.
My empathy for business owners trying to navigate a landscape that nearly crushed the entire economy led me to become an advocate for them. My business shifted away from helping entrepreneurs grow their enterprises to focusing on how to weather the storm so they still had a functioning business when they came out on the other side.
Another big part of my work involves helping entrepreneurs safeguard their futures. Since the pandemic, I’ve worked with countless clients who have been approached to buy businesses – but the contracts often just don’t look quite right. This makes you wonder: What might have happened if they didn’t have a trusted resource to go through the terms of the deal with them?
While not everyone can afford an attorney, it’s crucial for entrepreneurs to have someone who can help them evaluate such big offers and work to protect their future. In many of the instances where clients have brought deals across my desk, the contracts haven’t passed the “smell test”. In fact, I’m quite happy to say that I’ve been able to help many people realize that it would be much less risky to start their own business than it would be to acquire one, especially when the seller can’t provide numbers to justify their asking price.
All in all, business advisors play a critical role as advocates. We stand as the first line of support before you have to go to an attorney or face the ramifications of a decision you’ve made before understanding the full scope of its ramifications. As a business owner myself, I've always believed that getting ahead of a problem is the best course of action – and having a knowledgeable advisor in your corner who can coach you through anything your business might face always leads to the best outcomes.
I decided to start consulting and advising businesses because I saw the immense need for support that I wished I had when I started my own business. In the beginning, there was no one to help, and the countless obstacles faced made it feel like I was trying to navigate through the dark.
At six months in, I didn’t know if the business was even going to make it. There were so many missteps made in the beginning that I simply wasn’t aware of – improper financial management, little to no sales tracking, and literally calculating payroll on paper while managing payables with a manila envelope. You could almost imagine me using an abacus at my desk trying to make sense of it all.
Looking back now, I realize how valuable it would have been to have an advisor who could show me how to work smarter, not harder. Fortunately, after a lot of blood, sweat and tears, it all worked out. In some ways, the fact that the business made it through these frustrations gave me a unique perspective. I understand what it’s like to feel as if you’re trapped in a pit, desperately clawing at the walls to escape. I don’t just empathize with business owners, I know how terrifying those experiences are because I’ve dealt with them firsthand.
This experience instilled in me a desire to help others avoid the same struggles and it drives my passion for helping businesses thrive. I want to be the support system for others that I wish I had in those early days, so I’ve made it my mission to help others achieve their business goals.
As a consultant and an advisor, my approach is to come alongside you as a partner. I’m here to help you look at your situation from a different angle. What are your goals? How do you want to get there? What are the steps you’ll need to take to make that happen?
To do this, I often use the strategy of working backward. I want you to envision your best-case scenario. If you are thinking about your exit strategy 10 years down the line, you can start to understand how you might connect the dots to get there.
Having that roadmap instills a unique brand of confidence so that you don’t have to fall asleep at night wondering if you filed payroll, or handled the hundreds of other things you have to do to help your business thrive. What’s more, having someone to bounce ideas off of can alleviate a significant amount of stress as a business owner – especially in those critical early years when survival feels like a day-to-day battle.
That’s why I’m passionate about what I do: Because it’s my job to be a rock for my clients to rely on. I’m here to be the one who you can count on to guide you through both the good days and the bad and say, “It’s going to be okay. Here's the worst-case scenario, here's the best-case scenario. Let's come somewhere in between and figure out how we're going to get to the next level together.” For more information on Our Philosophy On Business Consulting, an initial consultation is your next best step. Get the information and legal answers you are seeking by calling (424) 287-4779 today.
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